Athletes: Strength, Speed, Power, Precision

I help “weird” strength athletes achieve their career-best performances by using strengths to build strength. I have developed a reputation for “neuroscience wizardry” that allows everyone to move better, get stronger, and become more powerful. The value proposition is simply this: I will help you learn to move better and coach yourself.

Strength is never a weakness, and weakness is never a strength. I’m not here to point your weknesses, i’m here to help you design a program and plan that you will follow, because you are in it. Together, we develop a clear, actionable strategy with timely, specific and precise feedback. All with the accountability of a community committed to each other’s success. Greatness is never easy, but it can be simple. Learn how to focus in a way that makes success inevitable.

Choose the red pill and find out just where this rabbit hole can take you. Read on for details about the way we do things around here. The rules of engagement are simple: Tell Stories, Dream Big, Find Flow.

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Tell Stories

Each consultation is a face-to-face conversation between two humans. The goal is to find your starting point. That’s the purpose of any assessment, really. It isn’t about finding a diagnostic label we can build an identity around. Assessments allow us to pinpoint where you are, how you got here, what direction we are headed.

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Complete, discuss and apply strengths assessments like the Linley, Buckingham, and VIAcharacter. Understanding how you developed strength, and what is important to you is a massive performance advantage. Aligning strengths and values gives you that kind of deep motivation that looks like Monk-like discipline, grit to persevere through any trial, and the tools to keep going however long the journey ahead. Knowing your strengths is a performance boost of between 8-20%

Find where you are in Long-Term Athletic Development Model to understand what is most appropriate and important for you, right now. An athlete centred model keeps the focus firmly on the athlete, while the long-term athletic development model provides perspective.

Conduct a Flow Audit to discover the unique ways in which you hit your peak state.

Apply an athlete centred model. I use the 9S Model Of Athletic Development with you, the athlete, at the centre. We examine nine key elements of human performance - skill, style, strength, suppleness, spirit, stamina, structure, speed and sustenance - to find the most appropriate and advantageous areas to work on.

Find where you are in Long-Term Athletic Development Model to understand what is most appropriate and important for you, right now. An athlete centred model keeps the focus firmly on the athlete, while the long-term athletic development model provides perspective.

Dream Big

We suffer more from too little imagination than too much. Dreams are: audaciously big and aspirational; capable of transformation for an industry, community (or the planet); contains a clear why - your passion.

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Sometimes this is the first goal - simply picking a goal! Humans are goal-directed animals. Therefore, we spend considerable time digging deep to ensure that goals align with your values, strengths, ethics, morals, character, life position and experience. Goal stacking is the 80:20 of discipline, motivation, and drive. We don’t want to waste effort on grit when a well-aligned goal will keep you engaged, energised and coming back for years to come. We set the kind of goal that has you excited to get out of bed every morning to take action. Dreaming Big sets a North Star for limitless motivation.

Massively Transformative Purpose. Deepen active engagement and live more fulfilled by combining mastery, curiosity, passion, purpose, and autonomy. Know your why: find something to die for, then live for it.

Goal Stacking for pristine clarity. Lower cognitive, drive focus and find effortless effort.

High-performance gratitude. Abandon the hedonic treadmill and live a happier, more content life. With some effort, you can be happier by falling in love with the process.

Circle of Courage. Build self-efficacy, resilience and self-reliance, become a leader and catlyst for growth. We live by the four pillars: Mastery - Generosity - Belonging - Autonomy.

Find Flow

We suffer more from too little imagination than too much. Dreams are: audaciously big and aspirational; capable of transformation for an industry, community (or the planet); contains a clear why - your passion.

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Flow is our peak state of consciousness wheer we feel our best and perform at our best. Flow is the “how” of high performance. Every PR, every great session, every time you’ve gone beyond your limits has been time a flow experience. I will teach you how to access flow with less effort, more often, and with ever-increasing depth.

Mapping the Flow Cycle. Leverage biology, work with physiology and understand the basics.

OODA loops for speed and accuracy. Observe, orient, decide, act.

Separate strategy from execution: Prioritise and execute. The 5G’s of high-performance in action. Practice learning to love the process. Experience what it feels like to drop into flow more often, and with less effort.

Connect your flow triggers. Cultivate excellence. Understand how to harness psychology, the environment, your resources and those around you for maximum impact and reward.

Develop feedback systems. Forge unstoppable grit. How to use intrinsic motivation as a self perpetuating feedback loop. Make everything you do autotelic by aligning passion and purpose with curiosity and mastery.

Why a single session may be just the answer you’re looking for

What you get

  • Clearly defined goal

  • A well-defined starting point with Next Action Step

  • A clear strategy for success

  • Introduction to the flow cycle and goal setting

  • 21 days of access to Baxter Strength Group Flow

  • 21 days of support as needed to make sure you have everything you need to succeed

Three months of flow to break through, overcome, level up or get ahead

What you get:

  • Three months of Flow Coaching

  • Regular check-ins

  • Daily, as needed, support

  • Access to Baxter Strength Group Flow on WhatsApp

  • Monthly one-hour coaching sessions on Zoom

  • Clear goals and continual refinement of the process

  • High-quality feedback

  • Confidence that you will achieve your goal

Team Baxter Strength

Most people overestimate what you can achieve in a day, but underestimate what they can achieve in a year. This is truly the Mad Hatter’s Tea Party of training groups that somehow churns out champion after champion across fields. This is more than just athletes bench pressing; this is high-octane group flow. Find out exactly how much more you are truly capable of.

What you get

  • Flow coaching in a group flow setting

  • Peer support and encouragement

  • Part of a community built around mastery, autonomy and generosity

  • Unparalleled support

  • Regular check-ins with support as needed

  • Monthly one-on-one coaching to deepen your practice

“Strength is slow, deep work that takes a long time.

Strength is antifragile.

Strength is what’s available when you need it most.

The strength I will show you gets stronger from stress, not weaker. I will teach you how to access this strength under pressure, in any conditions. I believe my job as a coach is to help you stay the course for the long journey ahead. This means helping you fall in love with the process. This is intended to be fun, so let’s remember this is play, not work.”

— Nathan Baxter